Program Overview

The course of International Marketing – The American way opens the doors for you to explore and learn the uniqueness of marketing – The American way. Visit famous companies that have been in the business for decades and also experience of their marketing activities with hands on learning in places like Madame Tussaud’s and at Macy’s.
The course includes number of classroom sessions with regards to marketing modules and renowned company visits and also bundled with famous monuments and places to visit.

Program Outcomes

Experiential learning of how International marketing is dealt, with American connotation.


  • Tour of Microsoft
  • Boeing Factory Visit
  • Tour of Amazon with Lecture
  • Starbucks Roastery
  • Macy’s Mall visit
  • Space needle visit
  • Museum of Pop Culture
  • Art Museum
  • Statue of Liberty
  • Times Square
  • Marketing at Madame Tussaud’s
  • Marketing at Macy’s
  • Amazing race around the University
  • Wall Street tour.