Program Overview

The course of “Brands beyond Business” takes you through some of the best businesses that have made their brand as a cult and now have surpassed the level of being recognized just as a brand.
The course includes number of classroom sessions with regards to business modules and establishing brands which includes many renowned company visits and also bundled with famous monuments and places to visit.

Program Outcomes

Understand how the famous businesses have excelled and are recognized as more than just brands.


  • Tour of Microsoft
  • Boeing Factory Visit
  • Tour of Amazon with Lecture
  • Starbucks Roastery
  • Market place visit
  • Outlet Mall visit
  • Space needle visit
  • Museum of Pop
  • Amazing race around the University